YOUR BRAND
marketing services
GET SUPPORT THE WAY THE CHAINS DO.
YOUR BRAND
marketing services
GET SUPPORT THE WAY THE CHAINS DO.
BUILD YOUR BRAND IDENTITY.
Your brand is the way your customers perceive your operation. It is not just a logo — it is a feeling. From awareness to a sale, inside and out of your store, our marketing services are designed to break through, drive sales, and encourage loyalty.
ATTRACTING YOUR FANATICS
Let us show you how to unlock your potential and build your local identity that shows pride to your community.
Identity.
Building Your Brand Identity
Stand out and connect with your customers with services tailored for you.
You'll Get
A branded kit to start you off right (logo design)
A marketing kit to promote your delicious food
On-going support to keep things fresh
Social Media Setup & Optimization, including curated monthly content
BRANDED KIT
Everything you need to get started and let your community know you are offering great tasting food. We’ll provide you with:
MARKETING KIT
On-going marketing support to show off your amazing food brand – from the warmer to digital menu board, we got you covered.
Get Started on Social
Social media gives you a forum to interact with your direct customers and keep your business at the front of their minds. Every like, comment, reaction and retweet is an interaction with someone else — and an opportunity to catch the attention of a new potential customer.
OF CONSUMERS PURCHSASE PRODUCTS OR SERVICES
OF CONSUMERS ARE INFLUCENCED BY ONLINE REVIEWS & COMMENTS
OF CONSUMERS LEARN ABOUT BRANDS ON SOCIAL MEDIA
(sprout social)
Posting Content.
Choose quality over quantity and consistency over frequency. Use the ”Rule of Thirds” when creating a posting calendar.
Posting Content.
Choose quality over quantity and consistency over frequency. Use the ”Rule of Thirds” when creating a posting calendar.
Posting Content.
Your main goal of any marketing campaign, including social media, is increase paying customers. Likes, shares and comments are great for measuring sentiment, but don’t forget to measure the impact on your overall sales.
The best time to post on any platform, regardless of business type are mid-morning and mid-afternoon, specifically around 10 a.m. and 3 p.m. times
The recommended frequency across all business types are one to two posts per day on Facebook and Instagram, but always consider quality over quantity. We will provide you with content you can simply ‘copy & paste’, but between posts look for opportunities to comment and interact with customers.
Engaging Your Fanatics.
Don’t talk just about yourself, even though it’s your primary goal to drive new business - discuss the latest industry trends and give people useful information about key topics & your business.
Engaging Your Fanatics.
Choose quality over quantity and consistency over frequency. Use the ”Rule of Thirds” when creating a posting calendar.
Maximize Fanatics.
You Should
Interact, Like and Comment with followers
Post content like questions, polls, scenarios or ask for photos to engage a response from your followers
Respond to comments from followers, after-all, engagement is a two-way street
Question & Answer Sessions
Host a live Q&A or AMA (Ask Me Anything) to humanize your brand
Add Hashtags (#) to your posts
Users search by hashtags, do your research on what’s trending or are important to your customers
Run Contests/Giveaways
Everyone loves free stuff – use social to gain likes & shares by creating contests
Share Other’s Content
Find relevant content and share it with your followers – emphasis on relevant
Create Polls/Surveys
Seek feedback by asking your customers with a poll or survey – like what’s your next special
Engage Your Customers
Keep the conversation going by mentioning each follower by their handle
Facebook Best Practices.
DRIVING SOCIAL TRAFFIC
1.66 Billion users visit Facebook daily and 5 new profiles are created every second. It’s a great platform to reach Millennials, Gen-X & Baby Boomers.
Facebook has the largest and most diverse audience.
CALL TO ACTION (CTAs) Your goal with a post is to drive an action. That action could be to visit your website, an invite to like or share, or even inspire someone to submit their own idea or photo.
We will provide you content to make posting easier than eating a slice of delicious pizza.
Keep descriptions short so that all pertinent information is read without having to click ‘more.’
Get Started on Google My Business
It’s critical that your Google business listing is claimed, complete and accurate. These factors, along with adding photos to your listings and responding to reviews can help improve your store’s local ranking.
MORE LIKELY TO ATTRACT LOCAL VISITS
MORE LIKELY TO LEAD TO A PURHASE
MORE LIKELY TO BE CONSIDERED MORE REPUTABLE
(ipsos research)
Google My Business Best Practices.
Take charge of your first impression
Highlight essential information, add hours of operations, photos, posts and more.
Show the best of your business
We will provide you food content, images, marketing to help you build your profile & stand out.
Navigate Reviews
The downside of the socialsphere is that everyone’s opinion counts. However, if you get a bad review, you don’t have to let it get the best of you. We’ll help you make sure you control the narrative.
DO’S
Respond in a timely manner and a professional tone
Acknowledge the comment and commit to reviewing the issue or concern
Provide another contact method to take the conversation private
DONT’S
Become defensive and respond without taking time to regroup
Attack or dismiss the comment or user
Feel like you must respond to everything
Community Connection
We know the importance of community and that’s why we offer a program that is turnkey and easy. Here at OLM we value the communities we serve. Supporting education is one way we demonstrate our corporate values.
OF CONSUMERS HAVE A MORE POSITIVE IMAGE OF A COMPANY WHO GIVES BACK
(score.org)
AVERAGE AMOUNT A TEACHER SPENDS IN A YEAR OF THEIR OWN MONEY ON SCHOOL SUPPLIES
(2020 AdopAClassroom.org Survey)
Community Fundraising.
Connecting with your community
There is nothing more powerful than driving community engagement. Our program is set up for you to help support your local school.
You'll Get Pre-built Pizza Kits
School earns $3 on every kit sold
Easy to run via Social Media
Delivery to Store for pickup
Kits will be delivered with your scheduled food order
Social Media Post + Image for your store and school
Poster for your store & school
Takeaway brochures
Pizza Kit include: Choose from: Pepperoni or Cheese, 14” parbaked crust
NEW CHALLENGES? WE’RE SERVING NEW SOLUTIONS.
Dedicated Growth Consultant that will coach you on the day-to-day
Dedicated Marketing Support for your menu, packaging & creative design
Access to our Culinary Team that will deliver on-trend products your customers will love
On-demand Training to make you the expert Social Media Setup and curated content that
Menu Creator Pro access that will allow you to update your menu
Marketing Creator Pro access that will allow you to create your own marketing
Quarterly Limited Time Offers that will create loyalty and repeat business
Ready to serve up all kinds of delicious?
We've got the ingredients for your success.
Ready to serve up all kinds of delicious?
We've got the ingredients for your success.
